The idea of cold calling can fill sales people with dread. Despite the idea; especially among the reluctant, that cold calling is dead in the world of B2B sales, it is still a powerful and effective way of contacting prospective clients and generating new business. If your phone is not ringing off the hook and you want, or need, more business you must go after it.
This is where cold calling (if done correctly) comes in to its own.
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|Newsletter 8 Cold Calling|